DelegateHQ
A workspace for delegating work to virtual assistants and contractors, with clear briefs, shared context, progress tracking and review.
ExploreCrafted Tools
Operational systems designed around your work.
I design and build operational systems for individuals and businesses.
Each system brings clarity, structure, and focus to the work you already do.
Choose Your Starting Point
Different ways to work with Crafted Tools, depending on where your business is today.
Configured Systems
See individual offer pricing
Defined business systems configured around your workflow. Purchase eligible offers online, then follow the intake and delivery process listed for that system.
- Client Portal
- Brand System
- Product Listing System
- Knowledge Base
- Wholesale Portal
Custom Systems
From $5,000
When your workflow doesn't fit an existing system, I'll design and build software specifically around your business, connecting your people, information, and processes into one cohesive environment.
- Internal Operations
- Client Platforms
- Commerce Systems
- Creative Workflows
Reviews & Prompt Kits
Reviews from $695 / Starter Kit $10
Begin with a defined workflow or website assessment, or a prompt collection for everyday business writing. Each offer states the output, required inputs, and delivery timeline.
- Workflow Review
- Website Conversion Review
- AI Prompt Starter Kit
Coordinated Toolkits
$2,000–$5,500
Connected creative and operational kits that reduce fragmentation and keep creative direction, publishing, and workflows consistent. Each kit works on its own or combines into a larger environment.
- Visual Systems
- Content & Publishing
- Product & Catalog
- Studio Workflow
- Brand Consistency
Need more than a system?
Business Build
Begin with an essential operating foundation for a business, venture, or new division. Starting at $4,995; included capabilities, integrations, and final price are scoped after discovery.
Already have a site?
Site Conversion
If you're on Squarespace, Shopify, Wix, or another builder, we can convert your existing site into a system you can actually extend.
Tools I Build
I create custom systems that support planning, writing, workflows, organization, content, and everyday decision making.
Daily check-in
Decision helper
Idea organizer
Progress tracker
Simple CRM
Content planning system
Inventory tracker
Client intake system
Task workflow system
Brand voice tool
Product listing builder
Knowledge base system
Client portal
Design review workspace
Prospect research platform
Approval workflow
Meeting notes system
Style guide hub
Make your expertise available to AI.
Crafted Tools MCP gives AI assistants a defined way to work with your expertise, services and systems, with permissions and human involvement designed around the work.
Scoped engagements from $2,500.
Explore Crafted Tools MCPFeatured apps
Explore selected work by the kind of work it supports.
7 featured apps · Scroll to explore
Sanguine
Daily planning and coordination for older adults and trusted caregivers, bringing routines, calendars, everyday details and messages into one clear place.
ExploreProvand
Food assurance system for organizations that need to understand where food comes from, verify suppliers and products, keep supporting evidence, and respond quickly when something needs attention. One shared record replaces the binders, spreadsheets, and inboxes that assurance usually lives in.
ExploreSojourn & Co
An operating system for independent hospitality businesses, combining reservations, operations, marketing, finances, and guest experience with an intelligence layer that reads each morning and tells you what matters.
ExploreNahe Health
A calm care operations layer above the medical records a clinic already runs, helping front desk, clinicians, and administrators follow care workflows, staff schedules, and patient journeys in one shared timeline.
ExploreManufacturing Workforce Intelligence
An adaptive operational intelligence environment for manufacturing that brings together contextual guidance, workforce development, knowledge, safety, and quality in one connected system.
ExploreImplementation Studio
The operating system for organizational improvement. Assess where you are across six dimensions, prioritize what matters, and execute improvement programs with confidence, from maturity assessment to measurable outcomes.
ExploreAI That Fits the Environment
Artificial intelligence can support research, documentation, communication, analysis, and operational decisions, but it should not be introduced without context or control.
Crafted Tools designs AI-enabled systems around approved knowledge, defined workflows, appropriate human oversight, and the sensitivity of the information involved.
Systems can be deployed through managed online environments, private infrastructure, hybrid configurations, controlled local installations, or dedicated on-premise hardware.
Process
A simple, three-step way to go from idea to a system you can use.
1
Tell me your need
Describe the workflow, task, or challenge you want the system to support.
2
I design the system
I create a calm, intuitive application shaped to your goals.
3
You receive your custom tool
Delivered with instructions and ready to use.
Crafted Tools is an OpenAI Select Partner
As part of the OpenAI Partner Network, Crafted Tools helps organizations design, deploy, and improve AI-enabled products and operational systems.
Learn about the OpenAI Partner Network →About Crafted Tools
Crafted Tools is an independent studio led by Greta Penney, a designer, developer, and systems architect creating thoughtfully designed operational systems for businesses, organizations, and creative professionals.
Rather than asking people to adapt their work to generic software, each system is designed around the way they already work. The result is greater clarity, better organization, and simpler workflows that support the work already being done.
The goal is not simply to build software. It is to reduce complexity.
Whether organizing a product catalog, managing creative assets, building a client portal, documenting knowledge, or creating a custom platform, every system is designed to feel calm, intuitive, and built to last.
Built on proven foundations and customized to each client, Crafted Tools combines design, software, and practical business thinking to create systems that are useful today and capable of evolving alongside the organizations that use them.
As part of this broader work, Crafted Tools is developing practical approaches to responsible AI, private operational environments, and local computing options for organizations that need greater control over their systems and information.
Start a Project
Tell me about the system you need. I respond within 24-48 hours.