Build the network that builds your business. The network and platform for partner-driven growth.
Business Through Partners is the system and network that helps organizations generate business through independent people and organizations. It bridges the gap between lightweight affiliate tools and enterprise PRM platforms with a complete, purpose-built system for the partner lifecycle.
The platform covers recruitment, onboarding, enablement, pipeline, compensation, and growth across twenty integrated modules. The two-sided network lets companies and independent partners discover one another and form commercial partnerships across the full lifecycle. Discovery, matching, recruitment, onboarding, enablement, pipeline, commissions, and growth all live in one system.
A Growth AI assistant surfaces insights and recommendations for partner performance, pipeline distribution, revenue metrics, and ecosystem growth. Optional configured implementation, migration, branding, workflow design, and additional development is available through Crafted Tools.
Recruitment: onboard and recruit partners at scale with applications, candidate review, and profile management
Partner Marketplace: discover and connect with partners through a curated directory of profiles, services, and program details
Onboarding: guide new partners through structured onboarding with training, resources, and repeatable workflows
Training Academy: deliver and manage partner training with custom courses, lessons, certifications, and progress tracking
Partner Management: assign, track, and manage partner onboarding and lifecycle tracking for every partner
Partner Portal: a self-service portal for every partner to manage leads, tasks, resources, training, and commissions
Resource Center: a central hub for playbooks, sales materials, decks, pricing sheets, and partner assets
Events: plan and manage partner events with registration, promotion, and communication tracking
Messaging: built-in tools for partner communication, conversation tracking, and channel updates
Task Management: coordinate team and partner tasks with priorities, due dates, and assignments
Lead Registration: centralized lead registration and tracking with deal registration and approval workflows
Opportunity Management: manage partner opportunities from lead to close with progress tracking and revenue forecasting
Pipeline Management: visualize and manage your entire partner pipeline with drag-and-drop tools
Commission Management: automate partner commissions tied to transactions, with reconciliation, approvals, and statements
Implementations: track partner-led client engagements from planning to launch with budgets and progress
Growth AI: AI-powered insights and recommendations for partner performance, pipeline distribution, revenue, and ecosystem growth
Partner Analytics: deep dive into partner performance metrics, pipeline distribution, and ecosystem growth
Reporting: generate reports on pipeline values, partner performance, and channel health with export and sharing
Opportunity Signals: AI-powered intelligence that researches organizations and contacts to identify new opportunities and competitive insights
Organizations that grow through people they do not directly employ, including channel teams, partnership managers, revenue operations, and leaders building partner programs across software, healthcare, professional services, manufacturing, technology, education, hospitality, consulting, agencies, and franchises. Also for the independent partners, consultants, agencies, and business developers seeking companies and products to represent.
Purpose-built for partner-driven growth, Business Through Partners bridges the gap between lightweight affiliate tools and enterprise PRM with a complete lifecycle system and a two-sided network.
Many of these apps are available for licensing, custom implementation, or can be adapted to fit your workflow. Ask a question or start a conversation about how this app could work for you and your team.
Ask About This AppMore Apps
A workspace for delegating work to virtual assistants and contractors, with clear briefs, shared context, progress tracking and review.
A collection management and publishing system connecting artworks, provenance, research, and stewardship with distinctive websites and catalogs.
An adaptive work and operational intelligence environment for manufacturing.